Input
2003—2023
©
2023

David Paulsson is a developer based in Stockholm, Sweden.
Put the user first. Sweat the little details. Fight for good UX.

With an approach that is always design-driven, I create user-friendly, robust design systems for websites and mobile-native apps.

I am currently working at Hem—a Stockholm-based independent design brand creating a new generation of furniture, accessories and lighting. Before Hem, I helped bring positive impact to the lives of children and youths through sports at Heja, played a part shaping the GPS vehicle fleet tracking world at Automile and worked with various clients such as Sveriges Radio, TV4, GE, and ABB at Valtech and byBrick.

Despite my current position, I’m am always curious about new challenges through collaborations and freelance opportunities. Reach out at david@davidpaulsson.se

Experiences

    Years
    Company
    Role
    Responsibilities
    Info
  • 2022—

    Hem

    Tech Lead
    Everything tech

    Hem is a Stockholm-based independent design brand creating a new generation of furniture, accessories and lighting. Imaginative designs of obsessive quality. As Tech Lead I’m in charge of our technical decitions and our stack. Current main focus is hem.com, our Gatsby-powered world-class e-commerce website.

  • 2020—2022

    Hem

    Senior front-end Developer
    E-commerce and internal tools

    Hem is a Stockholm-based independent design brand creating a new generation of furniture, accessories and lighting. Imaginative designs of obsessive quality. I’m resposible for the user-experience and development of hem.com.

  • 2017—2020

    Heja

    Front-end Developer
    Android and iOS React Native mobile app.

    Heja is a sports tech startup with a passion for the positive impact sports can play in the lives of children and youths; encouraging healthy lifestyles, building lasting friendships, growing children into leaders, and acting as a bridge between cultures. I work on our sports team management and messaging mobile app for coaches, managers, parents, and players.

  • 2014—2017

    Automile

    Lead front-end Developer
    External web and web app, our custom in-house pattern library, and email templates.

    Automile’s goal is to become the largest platform for connecting car drivers and car-owners with their driving style, car information, and more. My role was to structure, determine the technology stack, and develop all the interfaces along with an AD. I worked with an ASP.NET MVC backend, and Ember/React in the client.

  • 2013—2014

    Valtech

    Interface Developer
    Front-end development, performance, architecture, and accessibility.

    From connected services to commerce platforms, Valtech provides you with the tools you need to emerge as a leader in your industry. They believe that when applied with your customers in mind, technology creates value, builds relationships, and grows revenue. I worked as a interface developer consultant for different projects and clients such as Sveriges Radio, TV4 and Svensk Fastighetsförmedling.

  • 2010—2013

    byBrick

    Digital Designer
    UX, UI, IA, print design, brand strategies, social media.

    byBrick wants to drive positive change through design, innovation, and digitalization. I worked as a digital designer with web design, front-end development, and strategy for social media for customers like ABB, GE Healthcare and Atlas Copco.

  • 2006—2011

    Time Will Tell

    Co-founder & Developer

    Myself and designer/artist Tommy Isacsson developed and designed web sites and print material for some of Swedens leading music acts such as Looptroop Rockers, Promoe, Timbuktu, Ison & Fille, and others.

Education

    Years
    School
    Degree
  • 2005—2007

    Mälardalen University

    Information architecture, web design
  • 2003—2004

    Mälardalen University

    Information design

Honors & Awards

    Year
    Award
    Issuer
    Info
  • 2012

    Guldägget Alternative Media

    The Swedish Association of Communication Agencies (KOMM)

    Together with Forsman & Bodenfors the project Berättarministeriet received Swedish advertising award Guldägget for the category “Alternative media”. The campaign was called “Barnen tar ordet” and was active during 2011

  • 2012

    Guldägget Digital

    The Swedish Association of Communication Agencies (KOMM)

    Together with Forsman & Bodenfors the project Berättarministeriet received Swedish advertising award Guldägget for the category “Digital”. The campaign was called “Barnen tar ordet” and was active during 2011

Contact

Testimonials

  • Testimonial
    Written by
    Company
  • David and I have worked together as a small team for two years now and it has been such a pleasure to manage Hem’s tech and online store with him. David always takes a customer-first approach to his work and effortlessly challenges the status quo to guarantee the best experience for our end users. He adds fun and spontaneity to his work (coming up with new exciting ideas and quickly rolling them out) which creates joy for those around him. He is collaborative, strategic, and thoughtful all while producing top quality work. I feel lucky to be able to work with him!

    Devin Ingersoll

    Head of Digital Product
    Hem
  • A frontend rockstar who in addition to solid dev work always adds valuable perspective when attacking and scoping a new problem. David helps non-tech coworkers filter out “the noise” in their requests enabling efficient use of his time and energy on what truly brings value from a business perspective.

    Isac Epstein

    Co-Founder & CSO
    Hem
  • David, our front-end HTML and CSS ninja, is just mind-blowing when he starts Sublime.

    Jens Nylander

    CEO, Founder
    Automile
  • David is an extremely talented person with vast knowledge in his field, and curiosity and drive to explore new tools for his work. Besides, he has good common sense and judgment in taking measures to solve the problems he faces. He is also a great personality, which you like to have around you. Simply put—a great colleague and friend.

    Mathias Lewén

    CEO
    byBrick
  • Excellent creative thinker. David takes jobs from infancy to full completion with ease and accuracy. Best graphic designer I’ve ever worked with.

    Walshy Fire

    Artist
    Major Lazer
  • David is a stable and hardworking developer! We worked together with the new website for Ametist Azordegan, and it was a charm watching my pixels become the site. I know we will work more together in the future and you should too!

    Niklas Rosén

    Designer
    The World Loves
Output
0001—0026
©
2023

Projects

    Year
    Name
    Agency
    Type
    Stack
    Info
  • 2023

    Which Hem classic are you?

    Hem
    Instagram filter
    Meta Spark Studio

    Instagram filter with Hem furniture classics to drive engagement.

  • 2022

    Hem.com

    Hem
    E-commerce
    Gatsby (React), Shopify, Contentful, Airtable, Yotpo, Typesense

    Imaginative designs of obsessive quality. Hem’s new e-commerce website sources product information from six different Shopify stores, techical details from Airtable, and editoral content from Contentful. This data mesh is statically pre-rendered using Gatsby and served to our customers. Buying furniture has never felt this great. Blazing fast, scalable, and top notch SEO.

  • 2022

    Hem Wallpaper

    Hem
    Desktop app
    Electron

    Native desktop app. Hem Wallpaper sits as a menubar/taskbar for MacOS, Windows, or Linux, and allows users to set their desktop wallpaper to a random Hem lifestyle photo.

  • 2022

    gatsby-source-airtable-next

    Gatsby plugin
    TypeScript

    Open source Gatsby Airtable source plugin, built for modern Gatsby sites.

  • 2020

    Pamela Bellafesta

    Portfolio
    Gatsby (React), WordPress

    Pamela Bellafesta is a well-known stylist who predominantly works with both Swedish and international leading fashion magazines, as well as television. She is represented by the agency Agent Bauer who is specialized in advertising and editorial work. Designed by Niklas Rosén and brand identity Per Jörnlöv.

  • 2019

    House of Paulsson

    E-commerce
    WordPress, WooCommerce

    A family “how the heck does e-commerce work?” webshop together with my wife. We sold details for your plants, cuttings and leaves in order to learn about selling online, and everything that comes with that.

  • 2019

    Heja

    Heja
    iOS & Android app
    React Native, Redux, MongoDB

    Where teams grow together. The simple and modern mobile-native app to communicate within your sports team. It keeps everyone informed with a clear team schedule, important messages, automatic reminders and group text messaging including video and photo sharing.

  • 2019

    Heja

    Heja
    Website
    Next.js (React)

    Marketing website for sports team communication app Heja.

  • 2019

    Niklas Rosén

    Portfolio
    Gatsby (React)

    Freelance designer based in Sweden, working globally (remotely), and creating meaningful and purpose driven experiences for screens.

  • 2019

    Oppioo

    Website
    Gatsby (React)

    A startup on a mission to create a digital platform for cancer patients during and after treatment to help increase wellbeing and speed up their recovery. Design by Niklas Rosén.

  • 2018

    Glyf

    Chrome plugin
    React, Redux, Sass

    The latest news each time you open a new tab in Google Chrome.

  • 2017

    Looptroop Rockers

    Campaign site
    WordPress (HTML, CSS, jQuery)

    Looptroop Rockers turned 25 years old, and together with Niklas Rosén we build a campaign site celebraiting their legacy. 25 releases over 25 weeks.

  • 2016

    Sen Street Kitchen

    Website
    Gatsby (React)

    Website for Vietnamese restaurant chain Sen Street Kitchen.

  • 2016

    45-75

    Bookmarklet
    jQuery

    45 75 characters is considered optimal line length. This is a simple debug bookmarklet that highlight where line breaks should happen.

  • 2015

    No class

    CSS framework
    CSS

    Open source CSS framework without class(es). Sensible styling with a minimal footprint for those who only want to write some HTML markup for simple web pages.

  • 2014

    Fotbollskanalen

    Valtech
    Website
    Optimizely (HTML, CSS, jQuery)

    Fotbollskanalen.se is a website that belongs to the TV4 Group and that concentrates only on the world’s most popular sport; soccer.

  • 2014

    Musikhjälpen

    Valtech
    Campaign site
    Ruby on Rails (HTML, CSS, jQuery)

    Developed the existing version of Musikhjälpen’s collection box. Shake your phone to make the collection box rattle!

  • 2014

    Recept.nu

    Valtech
    Website
    Optimizely (HTML, CSS, jQuery)

    One of Sweden’s largest food sites with about 1.7 million visits per week. Recept.nu re-branded into Köket.se in 2016. I implemented many client facing components and pages, some still in-use on koket.se today.

  • 2014

    Svensk Fastighetsförmedling

    Valtech
    Webiste
    Optimizely (HTML, CSS, jQuery)

    Front-end developer during the redesign of svenskfast.se.

  • 2013

    horunge.js

    JavaScript plugin
    JavaScript (CommonJS, AMD, or browser globals)

    Open source NPM package. Horunge is used to easily prevent typographic orphans.

  • 2013

    byType

    byBrick
    Typography reset
    Sass, Compass

    Sensible default typography for your projects

  • 2013

    Looptroop Rockers

    Website
    WordPress (HTML, CSS, CoffeeScript)

    Sweden’s largest hiphop-export and Swedish Music Hall of Fame members Looptroop Rockers. I’ve been helping LTR with their online presence for over 15 years.

  • 2013

    Invoice payment gateway

    WooCommerce plugin
    PHP

    Open source invoice payment gateway for WordPress WooCommerce, mainly for the B2B segment where instant payment via PayPal etc. is not a viable option.

  • 2013

    Berättarministeriet

    byBrick
    Website
    WordPress (HTML, CSS, jQuery)

    Together for Forsman & Bodenfors (design) I developed Berättarministeriet’s first website and launch campaign site.

  • 2010

    Klubb Yes

    Website
    WordPress (HTML, CSS, jQuery)

  • 2009

    Ametist Azordegan

    Blog
    WordPress (HTML, CSS, jQuery)